‘Should Skincare professionals lead by example?’
To be honest, this is sad that a question like this has to be asked, and let me explain, especially as a skincare professional. Let’s start with how we got here.
The other day I made a video reel responding to an article called ‘Never Trust a ‘Zitty’ Esthetician’. The article was written by someone else, not me. In fact, the article was written in a way that was stated as fact and not opinion.
However, as an Esthetician, I was not offended because 9 times out of 10 people are sharing their experiences and WHY they come to their own conclusions.
In response to the article, I titled my video with a question, not fact. It was titled ‘Never Trust a Zitty Esthetician?”
Perhaps it was the question mark that some individuals missed and jumped to conclusions without actually watching my brief video in its entirety.
My motivation for making the video was to give a different perspective in reference to the article and to highlight that professionals in any field are considered more trustworthy when they apply the advice they give to their clients.
For example, as a skincare professional, I would be remiss to tell people to not wear makeup at night but I myself go to bed with makeup on my skin. A huge ‘no,no’ by the way. I think it’s safe to say that any knowledgeable Esthetician/Dermatologist would agree with that statement.
Another example, if I wanted to hire a trainer to help me reach my fitness goals, I would likely hire the fitness trainer who is in shape and understands personally what it means to actually achieve the results that I’m seeking.
The point is, trust generally comes with leading by example and it goes without saying, experience.
But I’m not trying to get into semantics and nuances here.
My clients have shared time and time again with me how they appreciate the fact that I practice good skincare habits that yield results because I’m showing I lead by example.
How can my clients or even potential clients trust me with unhealthy looking skin and have that same confidence to trust me with their skin?
This is not to brag but to show that people are more comfortable and confident with someone who has already achieved the results they claim they can give their clients.
Especially when seeing an Esthetician for the first time.
I have let skincare professionals in the past who suffer from hyperpigmentation and breakouts work on my skin. I’m not arguing if its a good or bad thing. I can say I never went back to that Esthetician because I was not personally happy with my results.
In addition, meeting her for the first time with bad skin did give me pause, but I never canceled the appointment because I wanted to give her a chance.
This does not make her or any other professional ‘bad’ at what they do.
I always advocate for people to choose an Esthetician for ANY reason they feel most comfortable with.
As a professional, it benefits me in no way to compete with other skincare professionals or bash anyone else who may not lead by example but just love the industry. We all have something unique to offer. 🙂
Just choose wisely.
Here is a link to the video that received mixed reviews: